Advertising Campaign

“Idaho’s beautiful scenery and extensive recreational opportunities make it an ideal destination for visitors seeking value and an environmentally clean and culturally diverse pleasure trip during any season. Idaho is uncrowded and unhurried so it is an excellent respite from the hassle of modern living, particularly for those who reside in crowded urban areas, those who seek adventure and those wanting a family- friendly vacation destination. Idaho’s natural environment and quality of life can be maintained and is compatible with a strong and vibrant tourism economy.”

—Positioning statement for the Idaho Travel Product

Using the copy line “Nowhere near…” for our advertising campaign since it’s inception in 2003, positions the state in geographic terms but also separates it from travel elsewhere, thereby differentiating itself from other Western states. It uses a “geographic viewpoint” to sell Idaho’s many destinations and travel opportunities. All media messages in all media forms and formats use this position to “umbrella” more specific sales copy about Idaho.

Check out our ads on the following pages to see what we mean.

• Advertisment 1 (PDF)
• Advertisment 2 (PDF)
• Advertisment 3 (PDF)
• Advertisment 4 (PDF)
• Advertisment 5 (PDF)
• Advertisment 6 (PDF)
• Advertisment 7 (PDF)
• Advertisment 8 (PDF)
• Advertisment 9 (PDF)